Our Promise

CD Peacock Promise

Confidence that lasts well beyond the moment.

For generations, CD Peacock has stood behind life’s most meaningful purchases with lasting care, thoughtful service and the assurance of Chicago’s trusted jeweler since 1837.

Peace of Mind

A promise built on nearly two centuries of trust.

CD Peacock has been part of Chicago since 1837, the same year the city was incorporated. Our promise is simple: to care for your diamond, your jewelry and your experience long after your purchase.

From value protection and diamond upgrades to inspections, appraisals and service, our team is here to help your piece remain as meaningful tomorrow as it was the day it was chosen.

What We Stand Behind

Designed to protect your purchase and your peace of mind.

Best Value Promise

If you find a diamond of comparable quality for less, CD Peacock will refund the difference or accept a full return within 30 days of the original purchase date.

Verification is required, including grading certificate and purchase receipt from a physical store location.

Lifetime Diamond Upgrade

Upgrade your CD Peacock diamond at any time and receive the full value of your original purchase toward a new diamond.

Upgrade purchase must be at least double the original purchase price.

Mounting Guarantee

CD Peacock will repair or replace your mounting free of charge for the first year of ownership against manufacturer defects.

Lifetime Appraisals

Because diamond values fluctuate, CD Peacock provides updated appraisals annually upon request for as long as you own your diamond ring.

Lifetime Cleaning & Inspection

Our expert staff will clean and inspect your ring for damage or loose stones at any time, free of charge.

Satisfaction Guaranteed

If you are not completely satisfied with your CD Peacock diamond purchase, allow us the opportunity to make it right.

CD Peacock Mansion watch salon

Service After the Sale

The purchase is only the beginning.

CD Peacock’s promise is rooted in long-term relationships. Our specialists are here when you need guidance, cleaning, inspections, updated documentation, service or simply a trusted second look.

Annual appraisal updates

Keep documentation current for insurance, value and peace of mind.

Complimentary cleaning and inspection

Stop in for expert care and help spotting loose stones or damage early.

Flexible payment options

Explore available payment plans and credit options for your diamond purchase.

Visit CD Peacock

Let us help you protect what matters.

Whether you are choosing an engagement ring, upgrading a diamond, scheduling an appraisal or caring for a piece already in your collection, our team is ready to help.

Watch returns are accepted on unworn watches in good condition within 10 days from the date of purchase. Best Value Promise terms require proper verification and apply to actual diamonds found at a physical store location. Please contact CD Peacock for complete details and current policy information.