Rolex and CD Peacock History

Chicago's Jeweler Since 1837

The House of Peacock was founded on February 9, 1837, making it the oldest jeweler in Chicago. From its earliest days, the store has been a destination for those who appreciate fine craftsmanship and enduring quality. Through nearly two centuries of Chicago history, including the Great Chicago Fire and a name change in 1889 to C.D. Peacock, the company has remained a constant presence in the life of the city, serving generations of Chicagoans with the same dedication to excellence that has defined the store since its founding.

A Legacy of Craftsmanship

Walking into CD Peacock is an experience unlike any other. The stately timepieces displayed throughout the store reflect the heritage and artistry of the world's finest watchmakers. The store's interior, with its beautifully appointed cases and refined atmosphere, has long set the standard for what a fine jeweler should be. It is a place where time itself seems to slow, inviting each visitor to appreciate the craftsmanship that goes into every timepiece on display.

An Official Rolex Jeweler

Proudly serving generations of Chicagoans for over 180 years, CD Peacock has cultivated a partnership with Rolex that reflects a shared commitment to excellence and heritage. As an Official Rolex Jeweler, CD Peacock is honored to present the world of Rolex a collection of timepieces that embody precision, artistry, and enduring distinction. That partnership, built on mutual respect for craftsmanship, continues to define the CD Peacock experience today.

We invite you to explore the world of Rolex with CD Peacock.