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The World of Rolex

For almost a century, Rolex has developed partnerships with a diverse, extraordinary collection of talent from myriad disciplines.
The brand is associated with exploration, elite sports and the arts, as well as a variety of events and organizations.

Published on February 10, 2026

Rolex SailGP Championship

Rolex is the global Presenting Partner and exclusive Official Timepiece of the SailGP championship, a regatta circuit that pits the fastest sailing craft in the world against one another. It is raced on seas worldwide, on F50 foiling catamarans that seem to take flight across the water.

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Published on February 10, 2026

Endurance

Mastering the power of mechanics to defy the laws of time. Controlling risk to determine the ideal trajectory. And holding on to victory. Rolex is a major partner of legendary endurance championships, the most emblematic events and the most remarkable names in motor sport.

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Published on May 2, 2024

Voyage into the world of Rolex

Hans Wilsdorf was firmly convinced of a person’s ability to innovate and strive for excellence. Nearly 120 years years after the creation of the brand, the founder’s philosophy is more present than ever, from the manufacturing of the company’s watches to its commitments worldwide.

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