About CD Peacock

Chicago’s Premier Jeweler Since 1837

A Chicago story told in diamonds, timepieces and trust.

From Elijah Peacock’s first Lake Street storefront to the CD Peacock Mansion at Oakbrook Center, CD Peacock has helped generations celebrate the moments that become family history.

188+ years of Chicago heritage and personal service.
CD Peacock history of Chicago

Our Beginning

Founded with Chicago. Built for generations.

In February 1837, Elijah Peacock opened the House of Peacock at 155 1/2 Lake Street. The following month, Chicago was officially chartered as a city.

CD Peacock grew alongside Chicago, moving with the rhythm of the city and serving families, civic leaders and collectors through eras of expansion, resilience and reinvention.

CD Peacock is Chicago’s trusted jeweler for life’s most meaningful moments; engagements, anniversaries, heirlooms and treasured pieces that carry significance for generations.

What We Stand For

Fine jewelry, timepieces and an elevated experience.

CD Peacock brings together heritage, modern luxury and expert guidance across fine jewelry, bridal, watches, custom design and service. Every visit is built around the expereince of and for the customer.

Watch salon inside the CD Peacock Mansion

The CD Peacock Mansion

A flagship built for the next chapter.

The Mansion redefines how Chicago experiences fine jewelry and watches, with open salons, private VIP rooms, a bar and lounge, bridal spaces and expert service under one roof.

The Mansion brings Steven Holtzman’s long-term vision to life: a destination where luxury feels personal, expansive and unmistakably connected to Chicago.

“[The Mansion] will redefine the way Chicagoans shop for luxury.”
Steven Holtzman, CD Peacock Vice Chairman
Steven Holtzman and daughter, Chelsea Holtzman-Lawrence

Chelsea Holtzman-Lawrence with Father, Steven Holtzman

Family Owned

Privately owned, locally rooted and still personal.

Under the stewardship of the Holtzman family, CD Peacock continues to evolve while protecting the values that built its reputation: trust, care, expertise and a deep connection to Chicago.

That balance of heritage and forward motion is visible across the brand today, from the Mansion experience to exclusive collections, expanded watch offerings, service, custom design and community partnerships.

Chicago Cubs Partnership

Luxury meets Chicago tradition at Wrigley Field.

CD Peacock’s partnership with the Chicago Cubs brings luxury experiences, exclusive events and watch culture directly to Wrigley Field.

As the official jewelry and watch partner of the Chicago Cubs and Wrigley Field, CD Peacock extends its Chicago legacy into one of the city’s most iconic gathering places.

CD Peacock with Nico Hoerner

Brandon Lawrence, Nico Hoerner and Chelsea Holtzman-Lawrence

Visit CD Peacock

Celebrate the next chapter with Chicago’s jeweler.

Whether you are choosing an engagement ring, building a watch collection, restoring an heirloom or finding a gift with meaning, CD Peacock welcomes you to experience nearly two centuries of trust in a home built for today.