An Exclusive Chicago Experience
CD Peacock’s TUDOR Boutique Chicago welcomed clients and guests for an afternoon celebrating the discipline, character and competitive spirit shared by TUDOR and the All Blacks.
The experience brought guests together with members of the New Zealand national rugby union team, one of the most celebrated teams in the sport.
The afternoon featured an intimate conversation with Beauden Barrett, offering guests a behind-the-scenes perspective on leadership, teamwork, preparation and the pursuit of excellence at the highest level of international rugby.
Following the boutique experience, guests continued to Soldier Field, where they watched the All Blacks take on Ireland in an unforgettable international match.
Experience the Event
Born to Dare
A shared commitment to performance
TUDOR and the All Blacks share a culture built around performance, resilience and the constant pursuit of improvement.
Inside the TUDOR Boutique Chicago, guests were invited to experience that connection through a personal conversation with members of the team and an up-close look at the mindset required to compete at the highest level.
The setting created a rare opportunity to move beyond the match itself and hear directly about the preparation, trust and discipline that support a world-class team.
Inside the Conversation
What it takes to perform as one team
Leadership
Leadership is demonstrated through preparation, accountability and the ability to remain composed when the pressure is highest.
Teamwork
Individual talent becomes more powerful when every player understands their responsibility to the people competing beside them.
Excellence
Excellence is not a single performance. It is built through consistent effort, attention to detail and a refusal to become comfortable.
Inside the Boutique
An afternoon with the All Blacks
Guests gathered inside the TUDOR Boutique Chicago for a personal experience that brought together watchmaking, international sport and the shared values behind two performance-driven names.
The All Blacks Q&A
A conversation about preparation and performance
During the intimate discussion, guests heard directly from the team about the demands of international competition and the importance of preparation, trust and collective responsibility.
The conversation offered a closer look at the standards that guide the team both on and off the field.
A Captain’s Perspective
Leadership beyond the final score
Beauden Barrett gave guests a behind-the-scenes perspective on leadership within one of international rugby’s most recognized teams.
His remarks explored how preparation, trust and accountability shape a team long before the players step onto the field.
The discussion also reflected the importance of adapting under pressure while remaining committed to the standards and identity shared by the entire team.
Preparing consistently so the team is ready when the moment demands its best performance.
Building trust through shared responsibility, honest communication and respect between teammates.
Maintaining composure and clarity when competition becomes most intense.
A Personal Experience
Bringing guests closer to the team
The boutique setting created an opportunity for guests to engage with the team in a more personal environment before continuing to Soldier Field for the international match.
From the Boutique to Soldier Field
An unforgettable international match
Following the boutique event, guests continued the afternoon at Soldier Field to watch the All Blacks take on Ireland.
The transition from an intimate conversation inside the boutique to the energy of an international rugby match gave guests a complete perspective on the team’s culture.
The preparation, teamwork and standards discussed during the Q&A were then brought to life on the field in front of a passionate Chicago crowd.
The Spirit of the Experience
Performance is built before the competition begins
The afternoon reflected the shared values behind TUDOR and the All Blacks: courage, preparation, resilience and the willingness to perform under pressure.
Inside the boutique, guests heard how those values influence leadership and teamwork. At Soldier Field, they watched those principles tested during international competition.
Together, the two parts of the experience created a memorable connection between precision watchmaking and elite sport.
It was an afternoon defined by access, conversation and the rare opportunity to see what exists behind a world-class performance.