Welcome to CD Peacock Welcome to CD Peacock. Chicago's Premier Jeweler since 1837



It was eight years ago in 2015 that Swiss watch brand TAG Heuer unveiled its first “Connected” watch. It was a time when there were “traditional” watches and smart watches, but TAG Heuer was a leader in becoming one of the first “regular” watch brands to also go heavily into smart watches.

The investment into the category was huge – the brand even purchased a tech company to create its software – but that investment paid off big time and the brand has come a long way since then with its smart watch collection. We here at C.D. Peacock are proud to be one of the few authorized dealers in the area allowed to sell the connected pieces.

In a unique position to bring more than 160 years of watchmaking know-how to the table, TAG Heuer regularly draws inspiration from its rich past and its expertise in mechanical chronographs for new aesthetics for its Connected watches. The timepieces combine high-performance digital experiences with traditional watch cases, bezels and straps for a wonderful realm of reality.

The Connected watches are crafted in stainless steel or titanium with ceramic bezels whose sensors underneath align with the TAG Heuer-created sports apps.

In fact, TAG Heuer developed multiple functions for its apps for the Connected watches, including the aforementioned Sports App that tracks walking, running, jogging, cycling, swimming and more. There is even an app to track your golf game.

Ergonomically designed, the watches are highly functional and use crowns and pushers for many of the programs. The idea was to create watches that transcend age and culture, and that look like a beautiful, traditional watch without compromising on technology. Its most recent generation series, Calibre E4, yields one of the most elegant looks to date – paired with peak performance.

The Calibre E4 watches boast a larger crown, redesigned push buttons and come in two sizes: a thinner 42mm version or a sportier 45mm size. Even the screen has higher definition for easy readability. The screen options and Amoled dial displays are so numerous – ranging from dials that display a golf green, to cosmic-like designs and realistic watch dials – that they seem infinite.

Special versions include the TAG Heuer Connected X Porsche edition, the Connected Golf and more. The sensors include an ambient light sensor, compass, barometer, microphone, heart rate monitor and a host of other functionalities. You can even customize certain aspects of the Connected watches, which retail from $1,800 to $2750 depending on the version.

Growing the Connected watch portion of the business was an important goal for Frédéric Arnault, CEO of the brand, who took the helm in 2020 at the age of just 25.

Today, the brand’s Connected watch business continues to grow and TAG Heuer has even increased its digital presence with the introduction of a recently added feature that lets Connected watch owners display a photo of tehir NFT on the connected watch. The Connected watches are compatible with Wear OS 2, with updates coming soon.

Don’t feel daunted by the concept of a smart watch any longer. TAG Heuer has created the perfect blend of smart and sophisticated – along with great user friendliness. Stop in and go hands-on with our TAG Heuer Connected watches.

Cookie Preferences