Rolex
Datejust 31
Oyster, 31 mm, white gold and diamonds
Price: $42,700.00*
*Rolex’s suggested retail price before applicable taxes. Rolex reserves the right to change prices at any time without notice.
*All Prices are Rolex's suggested retail price inclusive of V.A.T. The Prices of gem-set models are dependent on market fluctuations and therefore subject of variations. Rolex reserves the right to modify the prices & models on this website at any time.
Rolex
Datejust 31
Oyster, 31 mm, white gold and diamonds
Price: $42,700.00*
*Rolex’s suggested retail price before applicable taxes. Rolex reserves the right to change prices at any time without notice.
*All Prices are Rolex's suggested retail price inclusive of V.A.T. The Prices of gem-set models are dependent on market fluctuations and therefore subject of variations. Rolex reserves the right to modify the prices & models on this website at any time.
Contact us
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- Gender
Women
- Model Size
31 mm
- Material
18 kt white gold
- Dial
Pink set with diamonds
- Collection
Datejust
- Reference
278289RBR
- Bezel
Set with diamonds
- Water-Resistance
Waterproof to 100 meters / 330 feet
- Movement
mechanical, Perpetual, self-winding
- Caliber
2236, Manufacture Rolex
- Power Reserve
Approximately 55 hours
- Bracelet
President, semi-circular three-piece links
- Certification
Superlative Chronometer (COSC + Rolex certification after casing)
- Simple Material
Gold
- Spec Oyster Architecture
Monobloc middle case, screw-down case back and winding crown
- Winding Crown
Screw-down, Twinlock double waterproofness system
- Crystal
Cyclops lens over the date, Scratch-resistant sapphire
- Precision
-2/+2 sec/day, after casing
- Oscillator
Syloxi hairspring in silicon with patented geometry. High-performance Paraflex shock absorbers
- Winding
Bidirectional self-winding via Perpetual rotor
- Clasp
Concealed folding Crownclasp
- Gem Setting
Large VI set with diamonds
- Size
Small size
- Dial Color
Colored dial, Gem-set dial
- Bracelet Material
18 kt white gold
- Background-color
Silver
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Pink Dial
The sunray finish on Rolex dials is a predominant method in watchmaking of achieving pure metallic color dials such as shades of silver grey, rhodium or ruthenium.
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Diamond-Set Bezel
Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer. 
-
Diamond-Set Bezel
Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.
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18 kt white gold
By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 kt gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 kt gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.
MODEL AVAILABILITY
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
C.D.Peacock is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches.
Rolex’s classic feminine watch, the Lady-Datejust is in the lineage of the Datejust, the emblematic model that has been a byword for style and accurate timekeeping since its launch in 1945. The first women’s version of this date chronometer, the Lady-Datejust, appeared in the late 1950s, bringing the heritage of timeless elegance and functionality to a smaller size perfectly suited to a lady’s wrist.
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