{"product_id":"datejust-31-m278274-0006","title":"Datejust 31","description":"\u003csection class=\"midSectionmodal  graybg pt-90 pb-90\"\u003e\n\u003cdiv class=\"container-wrapper\"\u003e\n\u003cdiv class=\"modalSection1 mb-45\"\u003e\n\u003cdiv class=\"row justify-content-center\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-8 col-12\"\u003e\n\u003ch2 class=\"heading-50 mb-20 brownColor\"\u003eMother-of-Pearl Dial\u003c\/h2\u003e\n\u003cp class=\"mb-0 body-20-light\"\u003eThis dial features diamonds in 18 kt gold settings. Mother-of-pearl is by its nature full of mystery and surprises. Depending on its origin, it can be pink, white, black or yellow. It differs in colour, intensity and structure according to the part of the shell from which it is extracted. At Rolex, mother-of-pearl is never artificially Colored. Instead, particular know-how and skill are devoted to simply highlighting its natural beauty and preserving the original hues. As all mother-of-pearl dials are unique pieces, an identical dial will never be found on another wrist.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row justify-content-center\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-8 col-12 mt-45\"\u003e\u003cpicture\u003e \u003csource srcset=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0585\/2721\/9918\/files\/dial_m278274-0006_landscape.webp\" media='(min-width:650px)\"'\u003e \u003csource srcset=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0585\/2721\/9918\/files\/dial_m278274-0006_landscape.webp\" media='(min-width:100px)\"'\u003e \u003cimg height=\"680\" width=\"100%\" alt=\"Mother-of-Pearl Dial\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0585\/2721\/9918\/files\/dial_m278274-0006_landscape.webp\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"modalSection2 mb-45\"\u003e\n\u003cdiv class=\"row justify-content-center\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-8 col-12\"\u003e\n\u003ch2 class=\"heading-50 mb-20 brownColor\"\u003eFluted bezel\u003c\/h2\u003e\n\u003cp class=\"mb-0 body-20-light\"\u003eThe Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row justify-content-center\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-8 col-12 mt-45\"\u003e\u003cpicture\u003e \u003csource srcset=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0585\/2721\/9918\/files\/bezel_m278274-0006_landscape.webp\" media=\"(min-width:650px)\"\u003e \u003csource srcset=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0585\/2721\/9918\/files\/bezel_m278274-0006_landscape.webp\" media=\"(min-width:100px)\"\u003e \u003cimg height=\"844\" width=\"100%\" alt=\"Fluted bezel\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0585\/2721\/9918\/files\/bezel_m278274-0006_landscape.webp\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"modalSection3\"\u003e\n\u003cdiv class=\"row justify-content-center\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-8 col-12\"\u003e\n\u003ch2 class=\"heading-50 mb-20 brownColor\"\u003eWhite Rolesor\u003c\/h2\u003e\n\u003cp class=\"mb-0 body-20-light\"\u003eGold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster Perpetual collection.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row justify-content-center pt-90\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-8 col-12\"\u003e\u003cpicture\u003e \u003csource srcset=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0585\/2721\/9918\/files\/material_m278274-0006--060_landscape.webp\" media=\"(min-width:650px)\"\u003e \u003csource srcset=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0585\/2721\/9918\/files\/material_m278274-0006--060_landscape.webp\" media=\"(min-width:100px)\"\u003e \u003cimg height=\"520\" width=\"100%\" alt=\"White Rolesor\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0585\/2721\/9918\/files\/material_m278274-0006--060_landscape.webp\u0026gt;\u0026lt;\/source\u0026gt;\u0026lt;\/picture\u0026gt;\u0026lt;\/div\u0026gt;%0A\u0026lt;\/div\u0026gt;%0A\u0026lt;\/div\u0026gt;%0A\u0026lt;\/div\u0026gt;%0A\u0026lt;\/section\u0026gt;\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":43562660823246,"sku":"M278274-0006","price":12100.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/2721\/9918\/files\/upright_m278274-0006_landscape.webp?v=1781066625","url":"https:\/\/cdpeacock.com\/products\/datejust-31-m278274-0006","provider":"CD Peacock","version":"1.0","type":"link"}